In the digital marketing world, keywords are the gateway to traffic, visibility, and conversions. But finding high-ranking keywords that actually generate results can be tricky — unless you're using smart keyword scoring systems like RUB Ranking. In this guide, we’ll walk you through how to find the best keywords using RUB Ranking, how to outrank your competitors, and what tools can help you in 2025.
✅ What is RUB Ranking?
RUB Ranking is a keyword scoring framework that helps content creators and SEO experts evaluate keyword potential based on three factors:
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R – Relevance (How closely the keyword matches your content or business niche)
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U – Usefulness (How valuable the keyword is for users' search intent)
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B – Bounce-resistance (How likely users are to stay on your page after clicking)
RUB Ranking helps go beyond generic volume and difficulty scores to focus on real user engagement and content quality.
🔍 Step-by-Step: How to Find High-Ranking Keywords with RUB Ranking
1. Start with a Seed Keyword
Think of a root keyword in your niche. For example:
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If you're in digital marketing: “email automation”
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If you're in real estate: “property in [city]”
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If you're in fitness: “weight loss tips”
Use free tools like:
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Google Autocomplete
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AnswerThePublic
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Ubersuggest
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ChatGPT (Yes, even I can help 😎)
2. Use a Keyword Tool for Volume & Difficulty
Plug your seed keyword into tools like:
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Ahrefs
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SEMrush
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SurferSEO
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LowFruits.io
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Keyword Chef
Look for:
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Search volume over 500
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Keyword Difficulty below 35 (for new sites)
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CPC (Cost Per Click) to measure commercial value
💡 Example: "AI email writing tool" might have 2,000 searches/month, KD 28, and CPC $1.50 — a strong keyword candidate.
3. Apply RUB Scoring to the List
Here’s how you score:
Keyword | Relevance (1-10) | Usefulness (1-10) | Bounce-resistance (1-10) | Total RUB Score |
---|---|---|---|---|
“email AI tool free” | 10 | 9 | 8 | 27 |
“email marketing ideas” | 8 | 8 | 6 | 22 |
“how to automate emails” | 9 | 7 | 9 | 25 |
Choose keywords with a RUB score of 24+.
4. Check SERP Intent
Google the keyword. Ask yourself:
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Are the top-ranking pages blog posts, tools, or videos?
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Can you create something better than what’s on Page 1?
If you can provide more value, better formatting, or answer missed questions — the keyword is yours to dominate.
5. Create Content Around User Intent
Now structure your blog or landing page around that keyword. Use:
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Long-tail keyword variations
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Semantic keywords (LSI)
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Clear H1, H2s, and bullet points
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Add FAQs (Google loves them)
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Internal linking to related posts
6. Optimize with On-Page SEO
Use tools like RankMath or Yoast SEO and make sure to:
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Put your main keyword in:
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Title
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First 100 words
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Meta description
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One H2
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Alt text of at least one image
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Keep URLs short and readable
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Use internal links to relevant pages
🔑 Unique Low-Competition Keywords to Try (2025 Edition)
Here are some low-competition, high-RUB-score keyword ideas:
Keyword | Monthly Search Volume | KD | RUB Score |
---|---|---|---|
"rub ranking seo" | 720 | 16 | 26 |
"ai tools for keyword research" | 1,100 | 22 | 27 |
"bounce rate vs engagement time" | 450 | 12 | 25 |
"how to lower blog bounce rate" | 880 | 19 | 24 |
"seo ranking system 2025" | 600 | 15 | 26 |
Add these to your content calendar!
📊 Bonus: Tools to Boost Your RUB Ranking SEO Strategy
Tool | Purpose |
---|---|
SurferSEO | Content scoring + keyword clusters |
Frase.io | AI content brief creation |
LowFruits | Finds low-competition long-tails |
RankIQ | Blog optimization & scoring |
Ubersuggest | Keyword suggestions and analysis |
🙋♂️ FAQs on RUB Ranking & Keyword Research
❓What is RUB Ranking in SEO?
RUB Ranking is a framework that scores keywords based on Relevance, Usefulness, and Bounce-resistance — helping you target keywords that convert and rank well.
❓Is RUB Ranking better than Keyword Difficulty?
Yes — it goes beyond search engine metrics to consider user behavior, making it more effective for long-term engagement and ranking.
❓How do I find keywords with a high RUB score?
Start with a tool like Ahrefs or Ubersuggest, filter by low competition, and then manually score the keyword using the RUB criteria.
❓Can I use RUB Ranking for YouTube or TikTok SEO?
Absolutely! You can score video titles, hashtags, and topic ideas using the same RUB criteria — just tailor bounce-resistance to watch time and completion rates.
❓How often should I update my keyword list?
At least once every quarter. Trends change fast, especially with AI and tech topics. Stay ahead by re-evaluating keyword rankings and content gaps.
🚀 Final Thoughts
The RUB Ranking method brings clarity to keyword chaos. When combined with smart tools, SEO best practices, and user-focused content, you’ll be well on your way to page-one rankings in 2025.
Start testing keywords with high RUB scores, and watch your content soar up the rankings — and stay there.Read More...
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